• The iCAN Collective

5 Elements of a Great Startup Website

With startups taking over the internet, and with all the competition around you, how can you ensure that your website is a cut above the rest? While many companies put a lot of effort into increasing page views, at the end of the day they end up with nothing more than impressive analytics and nothing else to show for it. Afenya Montgomery explained previously that consistent content and understanding the audience you’re targeting, are some of the aspects which can help you gain more loyal followers. So, here are a few more elements that can help your website convert.

User Experience (UX)

Internet-savvy Millennials are exposed to countless websites every day and don’t have time to waste on a website that doesn’t deliver a smooth, intuitive and useful UX. What kind of experience you provide your users and clients is important in order to keep them loyal to your product or brand. Digital expert Andrewj Kovacevic notes how the average website visitor has a very short attention span and makes the decision to remain on a website within the first 10 seconds. For you, this means that your design has to be to the point, clear and sufficient enough to entice someone in that short period. All the SEO and content optimization you have will be for naught if you can’t capture website visitors and charm them to stay. Therefore, try to better understand your clients, solicit feedback from them about your products and services and learn from the decisions they make.

SEO Optimized Blog

Not all blogs are created equal and the most successful ones have captivating content, are intuitive, consistent and provide useful and valuable information which the reader can put into action. Additionally, SEO strategy dictates that your blog has regular and meaningful content that has your business goals as central to your ideas. As such, Search Engine Journal illustrates that any solid SEO plan requires you to be able to earn links from authoritative sources, like trusted companies, top bloggers, and journalists, for example. As you develop your startup business plan, consider ways your blog can attract relevant customer sand influencers. This why digital marketing experts, Ayima, emphasize the importance of knowing your audience and building robust content on your website that speaks to them. It will not only help you get more traffic to your website but will also help in getting more conversions.

A Call to Action

The action you want visitors to take on your website will differ based on the nature of your business. If you’re selling a product or service, you’ll want customers to purchase the product, contact you for service or sign up for an email list. But despite what you’re trying to accomplish, you need to be able to capture your visitor’s short attention span with a clear and direct message, eliminate possible distractions and keep them moving down the funnel process. Show them exactly what you want them to do. Use clear and direct language, clear and uncluttered graphics and even images that convey your message. Don’t be shy, be open with your intentions, and you’ll be surprised how well it will influence people’s decisions.

Mobile Friendly

Another key to building a successful website is making it mobile-friendly. With the majority of website traffic generated through mobile phones, Forbes states how roughly 60% of traffic across websites is from mobile devices. In fact, over half of consumers using their smartphones for local searches visited the searched destination that same day and, over 68% tend to use the ‘get directions’ options or ‘call’ buttons on mobile sites. Google even has a mobile-first search index, which will prioritize mobile-optimized websites and show them more prominently in searches. It’s crucial then that your website loads fast and its UX is optimized for mobile users so that you’re not alienating a huge chunk of your visitors.

Contact and Social Media

A basic and sometimes forgotten piece of information that is important to your clients is the ability to contact you either directly or through social media. They may also need to know where you’re located, and your business hours. This is information they shouldn’t need to hunt for so it needs to be visibly available on every page of your site. Additionally, also have prominent links to your social media contact. Social media channels not only give visitors and clients more options to connect with you but also enable them to share your website and promote your products or services with their social media networks organically. Social media presence will also allow you to connect with different consumer groups, which have the potential to provide your company with more exposure and a larger client base.